They're usually the ones that have SAs that provide synergy throughout your fleet
1 cruiser > 2 destroyers
Provide decent AA to cover capital ships.
Specifically, there are cruisers from each nation that are invaluable for various reasons. Atlanta. Chikuma. The range 4 German cruisers. Belfast Jamaica or Sheffield.
To you from failing hands we throw the torch be yours to hold it high. -In Flanders Fields. John McCrea
Cruisers can also take out other cruisers. People call Perth a "Haguro Killer" because you can buy three for the cost of two, you can reliably hit Haguro once per turn with the main guns, sometimes you can get a second hit with the secondaries, and once every three salvoes you get a torpedo hit.
Tossing cruisers into your build because there are points available will lessen their effectiveness. You can certainly do that sort of thing with pretty much every other non carrier unit. But you need to have a specific role in mind for your cruiser selections and you have to make sure you don't stray from your strategy with them
As already mentionned, claiming objectives, countering opponent cruisers or destroyers, providing AA cover to your capital ships (either BB or CV), support role for SA-specific cruisers. In small point builds, cruisers tend to become the capital ships if no low-cost battleship dared to come in, especially the punchy ones, like german or US.
Cruisers are definitely the "odd man out" in this game IMO. RB knew that and started to reduce their cost overall in the later sets. However, you can't compensate for everything with cost, and they start to collide with destroyer costs. As mentioned above, some cruisers have special abilities (like Scout Cruiser or AA Specialist, etc.) that make them valuable support ships. Unfortunately, the main attack for many of them is torpedoes, and you can get a better value for torpedo attacks with destroyers. The IJN cruisers are the most common cruisers I see in tournaments, and that is mainly because of the Long Lances. The USN cruisers I see the least because most of them don't have torpedoes. If you play against a heavy BB fleet your USN cruisers are all but useless. There are some good niche USN cruisers like the Atlanta/San Diego for AA support and the Clevelands with their radar abilities in Darkness rules, and Helena for countering DD swarms, but I have a very hard time finding a place for any other cruiser without torpedoes (ironically the Atlanta class had torps) in a tournament setting. It also doesn't help that it only takes one Long Lance hit to destroy them.
I don't know to but me outside of your unique Cruisers; The German 20pt big guns; IJN Scout Cruisers to a lesser extent USN ER 4 you might find a use; but unless they have, as most stated that EXTRA ability to KILL DD's or AA support they are one hit from oblivion wonders. They can't protect your build from Subs they can't hunt them and most DD's have very good Torpedo and AA values for a more effective cost. Some may want them for fleet protection,but most can't without those SA's protect anything. I could see value in a 3rd objective run to draw off enemy resources, tough to do in smaller builds. Its true DD MG's and BB seconds aren't going to do much to them; but their MG's aren't going to do much to a BB All the while the DD's Subs and maybe an ER4 BB main puts them out of their misery. I believe expansion has crept towards lower costs on Cruisers or added SA's at similar cost to help with this. But to me the most valuable Cruisers are those that can Sustain Fire
Sinking your opponents captalships... Last weekend at a gaming convention I opened fire with the HMS Kent at range 3. I rolled seven (1d6) dice and rolled 6, 6, 6, 6, 6, 4, 4, 5 (13 total) against an unhurt Dunkerque.... Granted my dice were rolling hot last weekend. I had nothing else to shoot at since all the other enemy vessels were either out of range or sunk... Still cruisers are good for sinking destroyers before they get into torpedo range of your capital ships...
If someone says let's do a 100 pt game I will take 100 pts of cruisers to swamp an enemy with massive amounts of naval gunfire while your opponent will go for the big expensive stuff and will only be shooting at one or two of our ships while the rest of your fleet is free to engage.
For all the fussing about Helena and Sustain Fire I think you are still better off taking a pair of Fletchers or even an Edsall plus an 8 point destroyer. A 3 hull cruiser just maximizes the efficiency of your opponent's LL torpedoes IMO. Helena does better than most USN cruisers without torps (which was the intention), but that isn't saying much. The big problem with not having torpedoes on a cruiser is it has one fewer attack per turn than cruisers that have torpedoes. That is a very big deal. Sustained Fire simply puts Helena back in parity with number of attacks per turn, and even then it is limited to destroyers. Don't get me wrong, I think Helena is a good cruiser. It's just that I can't say that about most US cruisers in the game. I think Wichita is the only sorta' useful USN heavy cruiser in the game. Alaska is a glass jaw for the cost IMO.
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Weeds has nailed it in his two posts, especially on the US cruisers. I've often had it said to me that they are "useless, no torpedoes", which is obviously magnified even more when facing LL.
AA defensive intentions is probably the best bet depending on your other picks aircraft etc. Although once you see your opponents build you might actually change tact add put them elsewhere if desirable.
The costs are definitely hit and miss like most other types and I have actually other the last few months being looking at all my cards and re costing across the board. Generally Aux's, DDs, Cruisers have dropped, some have stayed the same and in a few instances up slightly. Too many cards were being overlooked for the same core favourites frequently, so others are now seeing more use. Unless obviously broken cards, the cost is the key.
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Sinking your opponents captalships... Last weekend at a gaming convention I opened fire with the HMS Kent at range 3. I rolled seven (1d6) dice and rolled 6, 6, 6, 6, 6, 4, 4, 5 (13 total) against an unhurt Dunkerque.... Granted my dice were rolling hot last weekend. I had nothing else to shoot at since all the other enemy vessels were either out of range or sunk... Still cruisers are good for sinking destroyers before they get into torpedo range of your capital ships...
If someone says let's do a 100 pt game I will take 100 pts of cruisers to swamp an enemy with massive amounts of naval gunfire while your opponent will go for the big expensive stuff and will only be shooting at one or two of our ships while the rest of your fleet is free to engage.
With luck like that a couple of Lupo's could take out the Texas; Nice rolls!! I think the point is bang for the buck as stated its better to have a Cruiser with Escort Killer or Sustained Fire to deal with DD's. Swarms are always tough, but even in a 100 pt. build I'd rather have my two BB's and escorts up against Cruisers than the more numerous Subs and DD's. I guess all these challenges are what makes it fun.
For all the fussing about Helena and Sustain Fire I think you are still better off taking a pair of Fletchers or even an Edsall plus an 8 point destroyer. A 3 hull cruiser just maximizes the efficiency of your opponent's LL torpedoes IMO. Helena does better than most USN cruisers without torps (which was the intention), but that isn't saying much. The big problem with not having torpedoes on a cruiser is it has one fewer attack per turn than cruisers that have torpedoes. That is a very big deal. Sustained Fire simply puts Helena back in parity with number of attacks per turn, and even then it is limited to destroyers. Don't get me wrong, I think Helena is a good cruiser. It's just that I can't say that about most US cruisers in the game. I think Wichita is the only sorta' useful USN heavy cruiser in the game. Alaska is a glass jaw for the cost IMO.
Your absolutely right about USN cruisers thats why Hellene was such a great addition; for that limited but deadly need be. I think the UK CW cruisers are the best deal in the game; the range 2 Torps and lower cost against Italy and Germany are nice advantages. IJN LL are nice but their cost just hurts a bit; and when the USN can its ER4's help quite a bit. Like the Wichita also; to me its that great third objective enfilade attack unit.